Der hænger den så. Det flotte diagram over jeres future-state kunderejse. Den pynter i kontorlandskabet, men hvad bliver det ellers
Adding the User Perspective
In the creation of digital solutions, we often focus on hardware, software, tech features, and functionalities. Common for the success of these factors is the perspective of the end-user.
Anchoring the user perspective is a vital part of any development process, as it helps create the ideal user experience.
Towards a New Paradigm
Modern users have become more familiar with contemporary technology, such as smartphones, tablets, and advanced machines. They have become accustomed to smooth interfaces and choose products based on user experiences, aesthetics, context complimentary features, and product designs.
Having worked in the field of User Experience for more than a decade, I find the following perspectives vital in the creation of a successful digital product:
BUILD ON EXISTING BEHAVIOR
Instead of looking to create a product that offers features and functions which are easily adaptable and learned, it is often more beneficial to create functions and features that are constructed to fit existing human behavioral patterns.
By understanding how humans work, we can create a great design with a natural and intuitive navigation. By mapping the user mindset, we are able to create a successful digital product that regards the natural way for humans to organize visual information.
TALK AND TEST
User testing is a great way to find the most user-friendly solution for a digital product. We receive feedback from real usage by inviting users to test the digital product and interview them about their processes. This way, we can create a product based on real usage.
User testing requires some planning, but in return, you get to experience and observe, how users respond to your digital product concept, before launching it to a wider audience. This knowledge is an indispensable resource that will save you time and money in the end.
HUMANS AND MACHINES
Difference in perceptions, languages, and cultures often complicate human communication and dialogue. If communication between humans are challenging at times, how do we create a digital product that supports successful human-computer interaction?
When we give thought to culturally adjusted solutions, clients will end up with a user-friendly product that considers and resolves some of the cultural challenges that may arise in the creation of a digital product. Here are a couple of examples of which areas issues can arise:
- Design Style: Some cultures appreciate minimalism and view simple design as sleek, modern, and clean. The notion of “less is more” functions well in, for instance, Scandinavian countries, whereas other cultures will think it too simple, perceiving the product as boring and uninspiring.
- Color Choice: Consider colors carefully, as they carry different meanings depending on locale. American researchers have found blue to be the most liked color across cultures, whereas red and yellow rank in opposite ends of the spectrum depending on culture.
VISUALIZE TO IDENTIFY
Even within cultures, people will have different habits and needs. Because of this, visualization of your product and your user is important in order to be successful.
By visualizing the product and the target user, we are able to make a faster and more precise identification on how to realize the product, which makes for a better end-result.
New Tendencies Call for New Approaches
The digital age has prompted new demands for the IT and software sector, as consumers expect more from their personal computing devices.
In order to create a successful digital product, include these approaches in your work process:
- Create for Your User: It is now more evident than ever that you will not gain success with clients and users by focusing solely on technical content. You will need to create a product that communicates and appeals to the target users.
- Include Your User: Your chances of creating a successful product are much higher, when you put the user center stage in your development process, visualize purpose and context, create on these premises, and utilize the valuable knowledge received through tests with real users.
In our collaborative makeover of the VELUX remote control, we were able to create a discrete device that would fit elegantly into homes all over the world, while offering a fun and user-friendly control of a wide range of products.
We accomplished this by establishing focus groups, field studies in the homes of customers, and much more. To learn more about our collaborative work with Velux, click here.