Vestas: User-Centric & Saleable Software

THE CHALLENGE

Vestas has been moving towards more user-centered software development for quite some time. Their new web application – Vestas Online Enterprise (VOE) – is a great example.

By user-centric prioritization of data, a simple design, and intuitive navigation, VOE allows customers to monitor the output of their park. VOE gives customers a historic and real-time understanding of the return on their wind power investment.

A WEB-BASED SCADA SYSTEM

VOE is a web-based SCADA system providing plant owners and other user groups with an easy KPI overview.

The application targets a broader user group than the typical expert user with in-depth technical insight. In this user group, you will find owners of smaller wind parks, perhaps even a farmer with just a single turbine.

These users do not need deep analysis tools. They simply need to know whether the turbine is running smoothly and providing the promised availability.

NEW USER GROUPS

With new user groups follow new demands. Vestas turned to Mjølner, when they needed support in detecting and matching these demands.

“Mjølner’s consultants have raised the user experience of our application significantly. Our domain knowledge and their technical capabilities have really made our teamwork seamless, and they came up to speed very quickly.”

– Rasmus Tarp Vinther, Director of Plant Applications, Vestas

With a team of three – a user experience consultant, a digital designer, and a software developer – Mjølner supported Vestas’ work with the user experience, interface appeal, and software integration.

SOFTWARE AS AN INDIVIDUAL COMMODITY

Viewing software as an individual commodity rather than standard equipment brings some new perspectives to the table.

In order to convince potential customers to buy the software, it needs to be user-centered, effective, and appealing. Mjølner’s knowledge about technology and users became a valuable asset here.

“Mjølner’s consultants have been great to work with. Their professionalism and enthusiasm made it a great experience where we gathered new insights along the way.”

– Rasmus Tarp Vinther, Director of Plant Applications, Vestas

In addition to the functionality benefits of more customized software, there are branding potentials as well.

As software becomes more user-centric, it builds closer customer relations and strengthens customer loyalty, due to the value that the customized service brings.