The hype curve is behind us and Virtual, Augmented and Mixed Reality is finally ready for business.
Virtual (VR), Augmented (AR), and Mixed Reality (MR) have been around for years, especially in the gaming and entertainment industries. Important experiences have been made and the technologies have matured, and VR, AR, and MR have survived the journey over the hype curve and are quietly about to land with both legs on the ground again.
This is good news, especially for the industry, where there are also solid use cases to find inspiration in. There are great potentials in the new technology in a business context.
Especially product development, training and support, and the trade fair and presentation areas hold great opportunities.
With VR, you can create a complete virtual space over which you have full control. AR allows you to enrich reality with virtual elements and with MR these elements can be anchored and interactable.
This gives you the opportunity to create new digital workflows that will benefit your business.