{"id":11320,"date":"2024-01-03T07:14:41","date_gmt":"2024-01-03T06:14:41","guid":{"rendered":"https:\/\/mjoelner.wp.webtester.dk\/case\/design-for-weather-based-advertising\/"},"modified":"2026-06-17T10:29:46","modified_gmt":"2026-06-17T08:29:46","slug":"design-for-weather-based-advertising","status":"publish","type":"case","link":"https:\/\/mjolner.dk\/en\/case\/design-for-weather-based-advertising\/","title":{"rendered":"Design for weatherbased advertising"},"content":{"rendered":"
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WORLD-CLASS DESIGN FOR WEATHER-BASED ADVERTISING<\/h1>\n

Densou<\/p>\n

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Densou Trading Desk gets a world-class design for their new platform for weather-based advertising.<\/span><\/h4>\n<\/div>\n<\/div>\n
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Densou Trading Desk is the leading independent RTB agency (real time bidding) in Europe. The company works with some of the world\u2019s largest publishers and advertisers. Headquartered in Copenhagen, Densou is currently active in 9 markets globally.<\/p>\n

Densou Trading Desk needed a world-class design for their new platform for weather-based advertising. We were able to create a high-end prototype with very little time spent on the project by Densou\u2019s team. They were able to leave it to us to create the user interface they needed to end up with a world-class product.<\/p>\n

The user interface project was based on a design-thinking approach.<\/p>\n<\/div>\n<\/div>\n

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Industry:<\/strong><\/p>\n<\/div>\n

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We delivered:<\/strong><\/p>\n<\/div>\n

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Technology:<\/strong><\/p>\n<\/div>\n

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The challenge<\/h3>\n
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By creating a world-class design, Mj\u00f8lner helped Densou kickstart their new weather-based advertising product.<\/p>\n

THE SOLUTION<\/h3>\n

Mj\u00f8lner\u2019s\u00a0User Interface Concept Design package\u00a0was perfect for this project.<\/p>\n

We started off with a workshop together with Densou. In the workshop, our UX consultant included, among others, the following headlines and talking points:<\/p>\n

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  • Baseline discussion \u2013 what are we doing and how is it creating business value?<\/li>\n
  • Personas \u2013 who are the users and what makes them tick?<\/li>\n
  • Inspiration & Ideation \u2013 brainstorming and ideas<\/li>\n
  • Value Cloud \u2013 aligning on key values to incorporate in the design process<\/li>\n
  • Customer Journeys \u2013 taking a fictional customer through an entire journey using the system<\/li>\n
  • Conceptualization & Scoping \u2013 aquiring the holistic overview and rating features<\/li>\n<\/ul>\n

    Five days after the workshop, Mj\u00f8lner provided a first draft of our suggested solution to a world class user interface for Densou\u2019s new product.<\/p>\n<\/div>\n<\/div>\n

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    World class user interface for Densou’s new product.<\/p>\n

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    The draft included a holistic overview of the solution, as well as so-called \u2018vertical dives\u2019 with focus on specific parts of the overall plan.<\/p>\n

    Densou loved our first draft, so we continued during the following nine days with the next iteration in which we finished a high-fidelity clickable prototype that introduced the concept and design.<\/p>\n

    The entire UI project was based on a design-thinking approach, and that was what we aimed to facilitate. When the project was finished, two Mj\u00f8lner staffers had created a lively prototype in just 14 days.<\/p>\n<\/div>\n<\/div>\n

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    Anders Elley, CEO, Densou Trading Desk<\/p>\n

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    “Mj\u00f8lner worked efficiently and created a world-class design for our product.”<\/p>\n<\/div>\n<\/div>\n

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    Added value<\/h2>\n
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    We were able to create a high-end prototype with very little time spent on the project by Densou\u2019s team. They were able to leave it to Mj\u00f8lner to create the UI they needed to end up with a world-class product.<\/p>\n

    Initiating the software development process is extremely expensive \u2013 especially if you find out afterwards that something in the design needs to be changed. Our UX consultans can emulate an experience that feels extremely close to the final product without inserting a single line of code.<\/p>\n

    That\u2019s why the\u00a0UX footwork is an investment\u00a0in a more complete process from day one. In the end, the result is money saved on otherwise costly changes further into the process. Given you have the right insights, a\u00a0User Interface Concept Design\u00a0is the perfect way to kickoff a new digital product.<\/p>\n

    In other words, we explore and validate what your customers want before you actually start spending the big bucks on developing it.<\/p>\n<\/div>\n<\/div>\n

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    Densou’s promotion video.<\/p>\n<\/div>\n

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    THE CLIENT<\/h3>\n
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    Densou Trading Desk is the leading independent RTB agency (real time bidding) in Europe. The company works with some of the world\u2019s largest publishers and advertisers.<\/span><\/p>\n<\/div>\n<\/div>\n

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    MORE CASES FROM clients<\/h3>\n<\/div>\n
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    WANT US TO MATCH YOUR NEEDS WITH OUR SOFTWARE CONSULTANTS?<\/h3>\n
    Asking is free – so call us and let’s find the right solution for you.<\/span><\/div>\n
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    Email<\/h3>\n<\/div>\n
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    Phone<\/h3>\n<\/div>\n
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