Aller Media is the leading publisher of magazines and newspapers in the Nordic region with a weekly circulation of approx. 3.2 million copies. In Denmark Aller Media has a weekly circulation of approx. 700.000 copies. More than 2 million out of 5 million Danes read one of Allers publications every week. Aller Media is a modern innovative media house located at “Havneholmen” in Copenhagen very close to the city center.
Aller Media wanted to improve the re-use of photographs across their many publications. Mjølner was called in to carry out user tests of a developed prototype, conduct innovation workshops with key stakeholders, and explore requirements for the application.
CREATING OWNERSHIP IN A LARGE ORGANIZATION
Aller is a large and exciting organization with many employees of very different backgrounds. By involving many different user types in the user testing, we detected a series of potential design challenges, which Mjølner addressed in a usability analysis. With a vantage point in the feedback, Mjølner carried out an innovation workshop and delivered a report that pointed out specific user needs and requirements.
The purpose of the overall process was twofold. On the one hand, the activities served to address a discussion of the concrete design challenges and to explore potential solutions and improvements to the prototype.
On the other hand, it helped create organizationally-based ownership of the project and ensure backing for changes to workflows the applications would potentially entail.
The participants were very positive and engaged, which created an excellent foundation for thinking outside the box and exploring new ways of value creation and cross-organizational collaboration.