Vestas has been moving towards more user-centered software development for quite some time. Their new web application – Vestas Online Enterprise (VOE) – is a great example. With a team of three – a user experience consultant, a digital designer, and a software developer – Mjølner supported Vestas’ work with the user experience, interface appeal, and software integration.
Dashboard from the VOE application.
NEW USER GROUPS
With new user groups follow new demands. Vestas turned to Mjølner, when they needed support in detecting and matching these demands.
With a team of three – a user experience consultant, a digital designer, and a software developer – Mjølner supported Vestas’ work with the user experience, interface appeal, and software integration.
SOFTWARE AS AN INDIVIDUAL COMMODITY
Viewing software as an individual commodity rather than standard equipment brings some new perspectives to the table.
In order to convince potential customers to buy the software, it needs to be user-centered, effective, and appealing. Mjølner’s knowledge about technology and users became a valuable asset here.
In addition to the functionality benefits of more customized software, there are branding potentials as well.
As software becomes more user-centric, it builds closer customer relations and strengthens customer loyalty, due to the value that the customized service brings.
Vestas Wind Systems A/S is a Danish manufacturer, seller, installer, and servicer of wind turbines. It was founded in 1945, and as of 2013, it is the largest wind turbine company in the world. The company operates manufacturing plants in Denmark, Germany, India, Italy, Romania, the United Kingdom, Spain, Sweden, Norway, Australia, China, and the United States, and employs more than 21,000 people globally.